Our frozen yogurt was created as a solution to a problem. When Noel and Juno couldn’t find the perfect treat for them, they set about making one themselves. Ever since, we have always wanted to make sure that our frozen yogurt gives customers (both human and canine) exactly what they want and need. That considered, we recently carried out some consumer research to identify as much as possible about dog treats, including what customers like (and don’t like), what they look for and why they choose specific treats.
See our infographic below for a snapshot of the insights our consumer research provided. If you’d like to get in touch to discuss any of this research, please contact us here.